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From the category archives:

Marketing your value

Business analysts often feel like they do not get what they deserve when it comes to responsibilities and recognition. We talk about this a lot at Bridging the Gap, because through marketing our value individually we grow the profession.

I’m a software developer, why is this business analyst on my project?

by Laura Brandenburg on April 18, 2011 · 54 comments

in Engaging IT,Marketing your value

Last week I had the pleasure of speaking to the Phoenix Chapter of IIBA on the ROI of Business Analysis. Two really significant themes emerged early in this presentation: Over 90% of the BAs report through the IT organization. The most pervasive problem with selling the value of BA lied with members of their own “IT” [...]

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What are the next steps for a BA Center of Excellence?

by Jenni Doyle on March 31, 2011 · 4 comments

in Marketing your value,Maturing your BA Practice

Reader question: In trying to create a Center of Excellence, we have created templates for requirements documentation, use cases, stakeholder analysis, use Visio as the software for flowcharting and identified a standardized process for requesting BAs and identifying the high-level scope of work to be used for prioritization.  What suggestions would you have to help [...]

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Getting your BA career path on the critical path

by Laura Brandenburg on March 21, 2011 · 1 comment

in Marketing your value,Professional Development Strategy

In How to be a Star at Work (a wonderful book recommended by Adriana Beal) Robert Kelley talks about taking initiative. Robert Kelley writes: Most companies evaluate an initiative by how well it improves the flow on what I refer to as the critical path–the line that moves all the efforts of workers and managers [...]

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Coming Of Age, Part 2 – Learn, Share, Stretch and Grow

by Curtis Michelson on March 3, 2011 · 0 comments

in Marketing your value,Maturing your BA Practice

As someone once said, “There’s only one thing better than learning from your own mistakes.  That’s learning from other people’s mistakes.”  And indeed, these days, with rich blogging communities like this one, and so many other forums and networking events for BAs, the ability to learn from others has increased dramatically.  In the first installment [...]

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Are you on the career path to CIO?

by Laura Brandenburg on February 28, 2011 · 10 comments

in IT Strategy,Marketing your value,Roles and Responsibilities

Are your business analysis skills taken advantage of in your organization? Is your best work acknowledged and rewarded? Or, do you feel instead that even your best supporters appreciate you more along the lines of the organization’s secretaries than the organization’s change leaders? I understand the feeling. One of my best supporters and mentors throughout [...]

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Help a BA! How do I get my stakeholders to come to my meetings?

by Michelle Swoboda on February 16, 2011 · 22 comments

in Effective Meetings,Engaging the Business,Help a BA,Marketing your value

Reader Question: I am working at a rapidly growing company as a BA. Sometimes I really find it hard to catch my stakeholders and other interested parts at their places and to make an appointment with them for a meeting. I have tried many techniques and tools like mass email notifications, invitations to join meetings [...]

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Jen Fox teaches you how to avoid being micro-managed by managing up

by Laura Brandenburg on February 11, 2011 · 1 comment

in Engaging Project Leaders,Marketing your value

Last week Jen Fox posted a great story on managing up. Managing up is the key to not being micro-managed, something BAs detest more than most (though of course, no one likes it). Here are a few quotes from the article: Managing up is a form of visibility, or presence. As workplaces and teams span [...]

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Coming Of Age: Building BA Capabilities In 2011 And Beyond

by Curtis Michelson on January 27, 2011 · 11 comments

in Business Analyst Humor,Marketing your value,Maturing your BA Practice

Yesterday, while having lunch with a friend, the CIO of an entertainment enterprise headquartered in Central Florida, I asked what he thought about hiring BAs for his larger projects. His answer was sort of a “huh?”.  At which point, I had to backup and explain the term Business Analyst, and the role they play, and [...]

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You don’t have to give up your day job to influence how BAs are perceived

by DougGtheBA on January 20, 2011 · 7 comments

in Marketing your value

To set the stage for this post, I want to say that I volunteer on the Board of Directors for the Dallas IIBA Local Chapter. As the new year has started, I find myself wondering what I can do to better reach out to get members excited enough about their profession to enjoy coming to [...]

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Are you ready for a title change?

by Laura Brandenburg on January 17, 2011 · 14 comments

in Marketing your value

It’s no secret that many (if not most) of the people doing business analysis work do not hold the title of “Business Analyst.” While Jake Calabrese wrote an eloquent story about how “business analysis can be a career ender…“, most of you aren’t considering swapping “management consultant” for “business analyst.” No, most of you have [...]

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