From the category archives:

Business Models

Explore how different businesses and industries operate. Understand who does what, roles, functions, and basic processes.

How to learn about a new business

August 31, 2009 by Laura (Brandau) Brandenburg

In a new business analyst position, it can be a challenge to figure out how to learn everything you need to know to be successful. Knowledge about the business and industry is a core competency for a business analyst. It can be acquired over the life cycle of a project, but oftentimes you need to [...]

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What do I need to know about affiliate marketing?

June 24, 2009 by Laura (Brandau) Brandenburg

If you are like me, you like to understand how systems and businesses work. I had the opportunity to learn a bit more about the nature of affiliates last week at the Affiliate Convention here in Denver, Colorado. I learned that affiliate marketing is embedded in much more deeply in the web than I had [...]

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New approaches to software projects as social media and new marketing transform organizations

April 13, 2009 by Laura (Brandau) Brandenburg

As social media outlets such as Twitter have recently hit mainstream, a lot of attention has been given to using these new marketing channels for staying informed or finding new ways to send messages to people. But social media is much more powerful than most of what we’re hearing–it enables conversations with new people in [...]

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Encouraging disruption to enable change

October 8, 2008 by Laura (Brandau) Brandenburg

Last week I splurged on my own professional development (something we should all do at least once/year) and attended the CSIA’s DEMOgala where the theme was “disruptive technologies”. As business analysts, we have a professional responsibility to be aware of current technology trends and help our businesses carve paths to appropriately execute against these trends.
What [...]