From Not Knowing What Questions to Ask to Delivering a High-Value Solution that Actually Meets the Requirements

Learn the 8-Step Business Analysis Approach to Any Software or
Business-Change Project


What if there was a step-by-step process that could radically transform your professional career as a business analyst? One that would earn your stakeholders’ trust and respect? One that you could use again and again on different types of projects in any kind of environment?

Would you want to know that process?

Well, I’ve got it.

I’m Laura Brandenburg and I’ve been a business analyst since 2002 and I created Bridging the Gap back in 2008, and we’ve helped over 1,000 professionals like you start successful, fulfilling careers in business analysis.

There is a step-by-step approach
to being successful
as a business analyst.

Once you know how to walk your project team step by step through the business analysis process, then there isn’t really any ambiguity about what to do next and you are even able to come up with realistic and credible timelines that keep your project managers happy and avoid all-too-common project pitfalls.

All of a sudden, you start to experience some other amazing benefits as well. For one thing, your stakeholders start showing up to your meetings because they don’t want to miss out on the decisions and, well, even the fun. (That might sound odd, but I’ve always been told that I can make a boring process like business analysis at least a little bit fun!)

To help you create more success in any type of project environment, we’ve put together the BA Essentials Master Class. This is an online course that you have the luxury of working through at your own pace with on-hand instructor support for a full 90 days.

What’s more, successful completion of the course earns you 12 PDs or CDUs for IIBA® certification or re-certification, and 12 PDUs/Contact Hours for PMI® certification. And you can even get credits for work you are already doing (or should be doing) anyway, since we count your real-world application of the course materials (that you receive confidential, real-time instructor feedback on) against your credits for the course.

You’ll learn exactly how to
start a new project
even under time pressure

With the 8-step business analysis process, you’ll know exactly where to start – in Step 1 – Getting Oriented. After going through this lesson, you’ll learn what kind of information you are looking for to get moving quickly and where you are most likely to find it.

From there, you’ll walk step by step through the business analysis responsibilities you might be expected to fulfill, and learn how to make the best possible decisions about what to do, when to do it, and how to maximize the success of your projects.

In addition to the video lessons, you also get full-text PDF transcripts to refer back to a key point and downloadable audio mp3 files you can take with you on the go.

Let’s look at what’s covered in each step.

    1. Get Oriented – Start actively contributing as quickly as possible.
    2. Discover the Primary Business Objectives – Ensure the right business problem is solved.
    3. Define Scope –Gain agreement from stakeholders on the project scope.
    4. Formulate Your Business Analysis Plan – Identify deliverables, stakeholders,
      and timelines for a comprehensive solution.
    5. Define the Detailed Requirements – Establish an efficient and collaborative rhythm.
    6. Support the Technical Implementation – Ensure the technical solution meets
      the actual business objectives.
    7. Help the Business Implement the Solution – Support business stakeholders so
      that the solution ultimately delivers the intended result.
    8. Assess the Value Created by the Solution – Assess the ROI of the solution.

BONUS: The Agile Business Analyst – Apply the BA process iteratively and effectively
to collaborate with an agile software development team and increase efficiency.

“I was glad to learn from the course that I was already performing a large percentage of the activities, which reinforced the feedback I had received from my clients.

The timing of the course was good too in that I was in the middle of a project and it pointed out areas where I needed to concentrate, even backtrack a little, to keep everything cleanly moving forward.  It reminded me that I need to ask “why” more often because the groups I work with try to push changes/projects through and I realized I wasn’t always understanding why we were pursuing them.

The course informed me of areas where I am lacking, especially in the initial stages of a project and where I need to be more upfront with the stakeholders to ensure I am involved from the very beginning and have that initial understanding.”

– Laura Sanders, Course Participant

Yes, this works in agile too.

(Let’s be real, here.)

While every project is unique and has nuances that make it special, there are essential principles that guide effective business analysis to drive project success. This process is designed to help you find your path to success regardless of your domain, type of solution, or methodology – and, yes, even in agile environments.

Yep, even in agile.

The 8 steps can guide you to success in each of the following situations:

  • Use them to map out the requirements for a small update to an existing system, which might be completed via a short project or an agile sprint.
  • Use them to map out the requirements for replacing a legacy system with a new off-the-shelf component, a project that’s likely to take several months or more.
  • Use them to map out a business process change on a non-IT project.
  • Use them to map out the requirements for delivering an entirely new product or capability, even if the team hasn’t decided whether to build or buy the technology or invest in a combination of both.
  • Use them to map out the requirements for any project where some aspect of the organization or technology needs to change to deliver new value to the organization.

In the course, you’ll learn the principles and receive the guidelines so you can apply them as it makes sense in your unique project situation. 

And yes, these steps apply even if you find yourself in an agile software development environment. In fact, they will help you ensure you stay relevant by applying business analysis best practices.

What’s more, you’ll even receive a special bonus lesson – The Agile Business Analyst – and learn how to apply the BA process iteratively and effectively to collaborate with an agile software development team and increase efficiency.

You’ll even discover why you might not
be receiving the positive feedback
you expect on your projects

Let me be perfectly honest. Many professionals filling business analyst roles simply don’t know what good business analysis looks like, and they give the profession a bad name.

We build our profession one business analyst at a time, and success starts with you.

This is why in the BA Essentials Master Class, you’ll learn how to avoid the most common business analysis mistakes so you can move up the career ladder faster and course-correct against any negative feedback you may have received (or worry about receiving).

Let’s look at some of the more common criticisms made of well-meaning BAs and what you’ll learn about avoiding them:

  • You’ve been told that you are “too business oriented” and aren’t sure how to address this issue without sacrificing your relationships with business stakeholders.
  • Business stakeholders tend to push you into making project commitments early and then you find yourself back-treading later and damaging the relationship.
  • Your project manager is frustrated because the scope tends to get bigger as you go on, resulting in projects where either the timeline extends significantly or relatively few of your detailed requirements actually get implemented.
  • Developers and testers complain that your documentation is difficult to use and doesn’t give them the information they need to be successful.
  • Your manager wonders what’s taking so long to get the scope and requirements for the project detailed so the development team can start working.

These are common issues that new business analysts face and they are totally fixable with the right attitude and the right process. You’ll learn both in the BA Essentials Master Class.

“BA Essentials Master Class was very informative and enjoyable to me. I have learned so much from this training that will assist me in my workplace and I already started implementing BA strategies and techniques which I gained from this training.”

– Ibrahim Qaed

“As a new B.A., starting a business analysis is one of the hardest parts. This course has given me templates and foresight in what to look for that will definitely push me past that initial and most difficult hump.”

– Matt Sanders

“The BA Essentials Master Class really helped me to validate my own practices as well as giving guidance of how to progress on a project as a Business Analyst. This is great training regardless of where you are in your career and helps to promote best practice. I recommend this training as well to those that are newer to the profession and want guidance on how best to proceed within a project. Well written material with some templates provided as well. Solid course.”

– Stephanie Cracknell, Lead BA

How the self-paced,
online course works

The Bridging the Gap learning model is unique and specifically designed to help you achieve the confidence that will ensure your success as a business analyst.

When you join the BA Essentials Master Class today, you’ll be starting a self-paced, online course that will walk you through the 8 steps to being an effective and successful business analyst. You get the luxury of starting exactly when it makes sense for you and participating in the course on your own schedule.

You’ll also receive email access to our instructors who can answer any question you have about applying the coursework in your real-world project environment. What’s more, you’ll receive weekly guidepost emails to keep you focused and moving, and a business analyst planning template you’ll use to apply what you’ve learned.

Let’s take a quick look at each component.

Lessons cover the entire
8-step business analysis process

We cover the entire 8-step business analysis process in a series of video, audio, and written lessons.

  • You’ll receive access to new lessons each week, each covering one step in the 8-step business analysis process and the role of the agile business analyst. You’ll receive your first 3 lessons immediately upon making your investment.
  • Lessons are provided in video mp4 and audio mp3 format so you can stream them or download them to your mp3 player and listen to them when it’s convenient for you.
  • Full-text PDF transcripts are also provided so you don’t have to take detailed notes or if you want to quickly refer back to a key point.

Video lessons range from 26 to 52 minutes each, so they are easy to incorporate into your workday or commute.

(Since these lessons are available for you at any time, there’s no need to reschedule your work commitments or weekend plans and you can fully participate in the course regardless of where in the world you live. Simply carve out an hour or two each week to work through them when it’s convenient for you.)

Weekly guidepost emails
keep you focused and moving

Each week you’ll receive an email from us letting you know about the new lessons you have access to and addressing some of the more frequently asked questions that come up about the topics.

These emails will help you stay focused and remind you to carve out a little bit of time each week to make it through the lessons, so you can receive all of the benefits of becoming a more effective business analyst. They’ll ensure you stay motivated and moving, even though you are participating in a self-paced format.

But there’s one more component of the course, and it’s essentially important. So let’s talk about that next.

The Business Analysis Plan Template
makes your learning actionable

We want to be sure you have everything you need to apply the business analysis essentials in your work as a business analyst. That’s why you’ll receive a Business Analysis Plan Template as part of the course materials.

The planning template is in a spreadsheet format and provides a milestone checklist of the key business analysis responsibilities. You’ll also find notes that remind you of the key aspects of each responsibility so you won’t always have to refer back to the detailed and comprehensive course materials.

The template is editable so you can add your own tasks, fill in your estimates and timelines, and incorporate notes to remind yourself of key points. You can use it to plan out your approach and then share it with your manager, stakeholders, or project manager.

With the on-demand lessons, weekly guidepost emails, and Business Analysis Plan Template, you’ll be fully prepared to get on track for this project or start off your next project professionally.

Gain confidence with
confidential instructor feedback
on your real-world project work

One of the biggest challenges with any course is incorporating what you have learned theoretically into your real life at work. The unique Bridging the Gap learning model is specifically designed to take you beyond book learning and into actually implementing a better business analysis approach.

  • First, you receive access to our certified instructors to ask any question about the course materials or how to apply the BA process in your real-world project work via email and through instructor office hours.
  • Second, this confidential on-hand support lasts for a full 90 days, so you have plenty of time to receive support on a variety of real-world project situations.
  • Third, guidance is provided on your actual project work, not a fictitious case study, so you don’t have to do something ‘extra’ just to benefit from or complete the course. (And if you aren’t currently working as a business analyst, don’t worry, we provide plenty of scenarios for you to apply business analysis principles outside a formal BA role.)

As a participant in the BA Essentials Master Class, you’ll translate learning into experience with unprecedented, confidential access to our trusted mentors.


How you can earn
12 PDs, CDUs, or PDUs/Contact Hours

The BA Essentials Master Class has been endorsed by the International Institute of Business Analysis™ (IIBA®) for 12 PDs or CDUs. Bridging the Gap has also been reviewed and approved as a provider of project management training by the Project Management Institute (PMI). Bridging the Gap has agreed to abide by PMI established quality assurance criteria. Successful completion of the professional credit option of the BA Essentials Master Class qualifies for 12 PDUs/Contact Hours.

Your professional credits are backed up by a Certificate of Completion, which you can also use to prove to your employer that you finished the course successfully.


You’ll earn a Certificate of Completion by completing a workbook that includes evidence that you’ve applied or thought through each step in the business analysis process.

  • You have a full 90 days to complete and submit your workbook. We’ve found our participants like having such a long instructor window, as it means that they have plenty of time to complete the course at their own pace, apply their learning, and get any doubts or concerns addressed that come up during their business analysis work.
  • Each of the exercises in your workbook should take about a half-hour to complete – you’ll be writing brief descriptions of how you have or will apply each step of the business analysis process.
  • The exercises could very well be part of the work you are doing anyway as they are designed to help you apply what you learn at work. While we provide alternatives if you don’t have a real-life project to work on, you won’t be forced to work your way through a fictitious case study just to complete the course.

Earning a certificate of completion is a great move if you are seeking certification or re-certification, work for employers requiring a Certificate of Completion, or are looking for extra individual instructor support on your real-world projects.

Here’s a quick summary of
everything you are about to receive

With the BA Essentials Masters Class, you’ll receive everything you need to walk through each of the 8 steps to successful and effective business analysis. And your investment is just $1297 USD.

Remember, if you want a different result in your career, then you have to be willing to take some type of different action. Think about how your career will be different when you can commit to applying a structured process for solving the right business problem on each and every project. How about when you receive real-time feedback from our expert instructors on how to apply the process to YOUR unique career situation? What would be possible then?

And while $1297 isn’t a small price tag – the investment pales in comparison to a typical college program where you’ll experience a fraction of the real-world learning we’ve built into the BA Essentials Master Class. In fact, many of our participants come from college programs and need our training to fill in the gaps between the theoretical knowledge they get in school, and how business analysis happens in the real world.

You get enough of the theory to be successful too – so think of this investment as saving you the tens of thousands of dollars you might invest in a degree program and getting right to the good stuff – what you really need to be successful as a business analyst.

Let’s take a quick look at everything you are about to receive when you join the recently updated and expanded BA Essentials Master Class today:

  • 10 lessons in mp4 video and mp3 audio formats, along with PDF transcripts.
  • Weekly guidepost emails to help you stay focused and motivated.
  • Business Analysis Plan Template you can use to create a project timeline.
  • 6 months of online access to course materials. (You can also download them for future use.)
  • Instructor feedback on your real-world business analysis project as documented in your workbook. (Kept confidential.)
  • Certificate of Completion, provided requirements are met.
  • 12 PDs/CDUs/PDUs/Contact Hours for PMI or IIBA® certification or re-certification.
  • 90 days of support with direct email and twice/month instructor hour access to our certified instructors.

Enroll now – click below to join the
BA Essentials Master Class

Click the “Join Now” button below to join the updated version of the BA Essentials Master Class for $1297 or 3 payments of $497.

One Payment of $1297

3 Payments of $497




“I have always been told that I’m a problem solver. I was soul searching for a career that I would find fulfilling and came across business analysis. Bridging the Gap made me realise the potential & how much I would enjoy formally taking on the role of a BA, something I had been doing informally for quite some time. The BA Essentials Master Class is a full overview, an excellent walk through and very very very much worth the money – if you’re ready to start on this career path, start here.”

– Usman

“The course materials are very well written and organized. They have proven to be an excellent reference as I focus on strengthening my business analysis skills. I have a much better understanding of the information I need to solicit from stakeholders, and why.”

– E. Willis

“BA Essentials Master Class was fantastic! The course allows you to understand what parts you are responsible for in your current position, aspects you would like to get more training on, your strengths, and weaknesses. In other words, it is like an assessment of where you are at, and what you need to do to grow to become the BA you were meant to be!!!”

– Adam Haesler

I’m confident you’ll find the course helps you handle all kinds of projects more professionally. You’ll not only have a step-by-step process to guide you on your next project but confidence in your decisions and approach.

But if for any reason you find the course isn’t a good fit for your work as a business analyst, you are entitled to a hassle-free money-back guarantee for the first 7 days.

(If you are registering someone else or registering multiple participants, use the buttons above to complete your purchase and then email us with the participant name(s) and email address(es) and we’ll get them access to the class.)

The Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.