22 Visual Models Used by Business Analysts

Today we’re going to go through 22 different models BAs use in their work. You may not be aware of all 22 of them, so even if you’re familiar with a few, keep your eyes open for new ones you can use.

(By the way, real-world samples of each of these visual models are included in our Visual Model Sample Pack.)

While it will be unnecessary to use every model for every project (the samples are drawn from experience across 10 years of BA work in 6 difference companies), the more models you know, the more likely you’ll be able to apply the best model to keep the requirements process moving faster in the situation you find yourself in.

#1 – Activity Diagram

What They Do: Activity Diagrams break the process down in detail and are great for being sure you don’t miss any steps. They are good complements to use cases since they provide a visual picture of the text describing the basic, alternate, and exception flows.

What They Look Like: An Activity Diagram illustrates the steps a system undertakes to deliver an outcome and the procedural logic required to proceed through those steps. Activity Diagrams can be completed as a workflow diagram or in a more formalized version in UML notation.

#2 – Business Domain Model

What They Do: Business Domain Models clarify the information created and managed by an organization without diving deep into the database structures. Creating and walking through a model like this can often clear up misunderstandings and get everyone speaking the same language.

What They Look Like: In a Business Domain Model, each key concept gets a box. Important attributes for each concept are listed within each box. Lines connecting the boxes show the relationships between concepts.

#3 – Competitive Comparison Matrix

What They Do: Competitive Comparison Matrices compare the current state or a potential future state of a product or system to that of an organization’s competitors. This kind of understanding can help significantly with prioritization as it clears up what requirements are important to gain a competitive advantage or simply catch up in the marketplace.

What They Look Like: Competitive Comparison Matrices can be presented in many different forms. They often include a list of competitors on one axis and a list of features on the other. Then each box in the matrix is filled in to identify the competitor’s offering for each feature. In the real-world sample provided in the Pack, we developed a matrix/roadmap combination that fits easily on one PowerPoint slide.

#4 – Data Flow Diagram

What They Do: A Data Flow Diagram illustrates how information flows through, into, and out of a system. They are especially useful when evaluating data-intensive processes and looking at how data is shared between systems or organizations.

What They Look Like: Data Flow Diagrams show the data sources, data processes, and data stores. The BABOK® Guide identifies two formal notations for representing data flow diagrams: Yourdon and Gane-Sarson. It’s possible to create an informal data flow diagram as well, which typically takes the form of a workflow diagram.

#5 – Data Model

What They Do: While the Business Domain Model illustrates a high-level representation of the information managed by an organization, a Data Model goes deep into the database structure. Mapping data and creating new tables or attributes often has a direct impact on reporting and other system functionality. Even while this is a more technical model, your business stakeholders often have many relevant concerns.

What They Look Like: Most Data Models contain a matrix of attributes that helps your development team know exactly what data fields to create, along with their associated data types and allowable values. In other situations, a Data Model includes a mapping from one information source to another.

#6 – Evaluation Criteria and Recommendation Summary

What They Do: Evaluation Criteria and Recommendation Summaries are useful when evaluating off-the-shelf software, comparing potential vendors to engage, or even in preparing to interview job candidates. They will help you gain clarity on what your options are and make decisions from the information instead of untested opinions.

What They Look Like: Evaluation Criteria list specific ways that a potential solution will be evaluated to determine if it’s desirable or acceptable to stakeholders. A Recommendation Summary provides supporting detail to back up a recommendation, ideally made based on previously agreed to Evaluation Criteria. Both Evaluation Criteria and a Recommendation Summary are often organized visually for ease of scanning, review, and comparison.

#7 – Feature Brainstorming Mind Map

What They Do: You know that early stage of the project when everything is fuzzy but you absolutely need to get something down on paper? You need a way to keep ideas organized while keeping it easy to add new ideas and other relevant information. That’s a perfect scenario in which to create a Feature Brainstorming Mind Map – this visual model captures ideas from your stakeholders when it’s not yet time to invest in a detailed scope statement.

What They Look Like: A Feature Brainstorming Mind Map contains a central node for the project or product under discussion and a branch for each high-level area of exploration. Ideas, concerns, and feature requests can be captured and linked back to each branch.

#8 – Feature Matrix

What They Do: Have a complex set of features to track against? Looking for a simple requirements tracking tool to manage your BA work? A Feature Matrix can be used to analyze, rank, and assess the architectural impact of multiple features, or track other attributes that are important to your project.

What They Look Like: A Feature Matrix lists each high-level feature in a row of a spreadsheet. Then, columns are added to capture critical pieces of information, such as a feature description, priority, state, and risk. Each box is filled in with appropriate information for each feature.

#9 – Feature Prioritization and Stakeholder Matrix

What They Do: Oftentimes different stakeholders are needed for different parts of the project. They may also have competing priorities that need to be reconciled. A Feature Prioritization and Stakeholder Matrix is a specific type of Feature Matrix that addresses both concerns.

What They Look Like: For this type of Matrix, each feature is listed as a row in the spreadsheet with columns for each corresponding stakeholder and individual priority assessment. An additional column can be used to roll up priorities and with a simple calculation you’ll have useful information for establishing an organization-wide priority assessment.

#10 – Feature Roadmap

What They Do: A Feature Roadmap can be used to show how your project investments have and will yield demonstrable value to the business. They are useful for high-level summaries given to top executives and boards of directors.

What They Look Like: A Feature Roadmap contains 4 boxes – one for your past state, one for your current state, one for your target future state, and one listing the benefits of attaining the future state. Each box contains 2-3 short bullet points. Graphics can be added to emphasize key elements.

#11 – Navigation Map

What They Do: A Navigation Map helps you keep the big picture perspective on how the user interface flows. I often review a Navigation Map before starting a wireframe for a new screen. With stakeholders, a Navigation Map is a useful tool to set the stage for user interface or use case reviews.

What They Look Like: Essentially, each screen in the system is represented by a box. Lines with arrows connect the boxes together and show how the user can navigate through the screens.

#12 – Organizational Chart

What They Do: An Organizational Chart represents the organizational hierarchy in place for an organization or a part of an organization. Organizational charts can be used as part of stakeholder analysis or to model new work groups to be created as part of responding to organizational change.

What They Look Like: Organizational Charts typically contain a box for each employee. Lines are used to connect managers to direct reports and show the functional hierarchy in place within the organization. Organizational Charts can be created at multiple levels of granularity and may show departments, teams, functions, or individuals filling specific roles.

#13 – Performance Report

What They Do: A Performance Report shows the results from a project, project phase or business activity. Looking at past data can help stakeholders make faster and more informed decisions about next steps, ensuring that the organization is learning from its own activities and results.

What They Look Like: Most typically, a Performance Report is captured as a matrix. Each line represents an important element of the project, phase, or activity. Columns are used to identify appropriate metrics. Boxes are filled in with measures for each element.

#14 – Process Flow Diagram

What They Do: Process Flow Diagrams are an intuitive way for stakeholders to understand the organization’s fundamental processes, get clarity on how work gets done, and appreciate how value is delivered. They also put other requirements activities in context. For example, a business process diagram can help facilitate more effective use case reviews by providing context for how the system functionality will support the business process.

What They Look Like: Like Activity Diagrams, Process Flow Diagrams exist in multiple forms. Most BAs create simple workflow diagrams that show the end-to-end business process.  A smaller subset of BAs use BPMN (Business Process Modeling Notation) to create more formalized diagrams. (We’ve included examples of both in the Visual Model Sample Pack.)

#15 – Process Improvement Progress Report

What They Do: When we improve a business process, we expect to see results. But how do you communicate the changes and results to executives? Commonly, a list of bullet points is created to identify changes and improvements. Taking a more visual approach, a Process Improvement Progress Report visually shows improvements made to a business or technical process as the result of a project.

What They Look Like: A Process Improvement Progress Reports contains models of the past, present, and target future states of the process and uses visual cues, such as color codes, to show the changes.

#16 – Scope Model

What They Do: The fundamental question to answer in many projects is what is in vs. out of scope. A Scope Model is a visual representation of the features, processes, or functionality in scope for a specific project, solution, or system.

What They Look Like: Scope models can take many forms and how you decide to put one together is typically driven by what project factors are driving scope. Technical integration requirements are typically represented by a System Context Diagram (more on that below).  Business needs are typically represented by a high-level business process. Feature-driven projects, such as a product for an end user, are often accompanied by a visual representation of functionality.

#17 – Stakeholder Map

What They Do: A Stakeholder Map is a visual diagram that depicts the relationship of stakeholders to the solution and to one another. Stakeholder Maps visualize the temporary structures put in place for a project to show who is responsible for what and how different artifacts get reviewed, approved, and ready for implementation.

What They Look Like: A Stakeholder Map is a lot like an Organizational Chart, except that it lays out the temporary team structure put in place to run a project instead of a permanent structure to run an organization. It can be very useful in clarifying stakeholder roles and responsibilities and identifying gaps in your business analysis plan.

#18 – SWOT Analysis

What They Do: When stakeholders are stuck figuring out how to solve an issue, whether that’s a minor issue in the project or a strategic issue facing the organization, a SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis can clear the air and pave the way toward improved decisions.

What They Look Like: A SWOT Analysis contains 4-boxes, one for each of the four elements (Strengths, Weaknesses, Opportunities, and Threats). Within each box, bullet points are used to list appropriate information.

#19 – System Architecture Diagram

What They Do: A System Architecture Diagram identifies the system components and how they interact as part of the solution. This can help you figure out how to best organize the detailed requirements. It can also help you communicate the constraints of the solution to business stakeholders or help them see why particular requirements need to be addressed.

What They Look Like: A System Architecture Diagram contains an element for each key piece of technology. Lines are used to connect interconnecting or integrated components. Visual hierarchies can be used to link technical components to user-facing features.

#20 – System Context Diagram

What They Do: In today’s world of integrated components, it’s difficult to work on one system without impacting others. A System Context Diagram is a useful tool for confirming scope with business and technical stakeholders and ensuring you address all necessary integration requirements in your analysis.

What They Look Like: A System Context Diagram contains a central box for the primary system and additional boxes or circles for each potentially impacted system. Lines are drawn to identify integration points and specify what type of information is passed from one system to another.

#21 – Use Case Diagram

What They Do: A Use Case Diagram is useful on a project with many use cases to get the big picture of who is using the system and what functionality they can execute. The diagram can be used to establish context before an individual use case review meeting or to confirm the functional scope of a system.

What They Look Like: A Use Case Diagram is a UML (Unified Modeling Language) diagram that shows the actors, use cases, and the relationships between them. Actors are represented by stick figures, use cases by ovals, and relationships by connecting lines.

#22 – User Interface Wireframe

 What They Do: A User Interface (UI) Wireframe is a visual rendering of how a specific screen to be implemented as part of a software solution will be laid out. They are useful in generating “yes, but” conversations and eliciting information stakeholders don’t think of until they see what an application might look like.

What They Look Like:  UI Wireframes, also often called Prototypes or Mock-Ups, can vary in fidelity, or the degree to which the presentation of the UI is intended to be realized in the final application.

  • A low-fidelity UI prototype may show the general layout of the screen but not the specific UI elements.
  • A medium-fidelity UI prototype will show the UI elements on the screen but may not represent the actual look.
  • A high-fidelity UI prototype, often called a rendering, will represent exactly how the UI should look and feel once implemented.

Which of These 22 Visual Models Can You Use Right Now?

While you wouldn’t use all of these visual models on any given project, hopefully, you’ve noticed a few that look like they can give you immediate, practical value on the project you’re currently working on.  Bookmark or print this page for easy reference at the beginning of each new project you start, and you’ll set yourself up for a faster requirements process.

These visual models are invaluable tools for establishing context, addressing communication challenges, and creating clarity – so the next time you feel your requirements process screeching to a halt, consider what visual you might use to speed the process back up again.

Download Samples of All 22 Models

The Visual Model Sample Pack contains 22 real-world visual model samples covering everything from UML diagrams to whiteboard drawings shared from the files of a working BA. You’ll be able to more easily incorporate visuals into your requirements process and get the process moving faster.

Click here to learn more about the Visual Model Sample Pack

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